The affiliate marketing industry is worth $12 billion and is growing at a rate of 10% annually. Affiliate marketing is a performance-based marketing model in which businesses reward affiliates for each customer brought to them by the affiliate’s own marketing efforts....

I’ve been an affiliate manager for over a decade. When I started in 2004, trying to explain to people what I did or what affiliate or online marketing was, it felt like explaining string theory to my son. Their eyes would get glossy, and a confused expression would...